#Energy Intelligence
#Bitcoin
#ERCOT
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Cholla is a small Bitcoin mining operator in ERCOT. Without large software teams or fixed energy contracts, they had to stay flexible to stay profitable. And that means, they needed to quickly adjust their load: turning on miners when electricity is low-cost, and shutting down when it spikes.
But the tools available weren’t built for this. They reacted too slowly and lacked the fine control Cholla needed, leaving them exposed to costly price spikes and risks of missing curtailment opportunities.
By deploying LōD’s grid-aware automation and Rails controls, Cholla gained:
✅ Cost savings & uptime: Cholla consistently runs only when power is cheapest, maximizing margins.
✅ Peak avoidance: 100% of ERCOT’s 4CP peaks avoided in 2024.
✅ Operational agility: Flexible, nuanced Rails logic transforms energy from an unpredictable cost into a controllable variable.
✅ Scalable partnership: LōD’s transparency and responsiveness gave Cholla the confidence to grow without adding internal dev overhead.
“The flexibility that LōD gives you on the Rails side of things is unmatched. The ability to fine-tune exactly when and how long you curtail is a super valuable tool. To build this in-house would be a monumental feat.”
— Brad Cuddy, Director of Energy Operations, Cholla
Unlike siloed tools, LōD integrates operations, energy, and BTC Pool into one system. With real-time visibility, automated decisioning, and measurable financial impact, LōD helps operators run smarter, leaner, and more profitable sites. Built for midsize mines to global-scale data centers.
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